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Cultural Sam

  • Vision

    committed to becoming a more influential enterprise group

  • Mission

    live a prosperous and contented life, and repay the society

  • Value

    unity and coordination, wisdom and honesty, diligent and esteeming virtue, smart and careful

  • Entrepreneurship

    responsibility, exploration, collaboration, and sharing

  • Culture

    Cultural Sam: taste, passion, creation and inheritance

    Brand Sam: building brand strength with craftsmanship

    Philanthropic Sam: giving back to the society with original intention

    Happy Sam: striving side by side to make a difference until old age

    Harmonious Sam: collaborative and efficient and sharing the future