Branding Sam
Brand Interpretation
Business Brands
Party Led
Employer Brand
Happy Sam
Shared Achievements
Sam Family
Beatific Life
Press Center
Group News
Trade News
CSR
Sustainable Development
Public Services
About Us

Established in 1985 and headquartered in Beijing, China Sam Enterprise Group Limited (hereinafter referred to as "Sam Group") is a national high-tech enterprise. The scope of business covers energy, military industry, international trade, port affairs, investment, film and other fields. Sam Group is the strategic partner of ChemChina, China Chengtong Holdings Group, China Xinxing Group, Xinjiang Energy, Beiken Energy (002828.SZ), China Railway 17th Bureau Group, China Urban-Rural, Macao Guangdong Hong Kong Macao Greater Bay Area Petroleum and Natural Gas Trading Center, China Senior Professors Association and other enterprises and institutions. It has actively explored overseas markets to set up a global resource network. Sam Group has established close cooperative relations with relevant enterprises in Brazil, Paraguay, Solomon Islands, and Southeast Asian countries such as Singapore.

Brand Interpretation

The logo of Sam Group is shaped in triangle, and it highlights the sedate and lofty peronality of the enterprise. The logo is abstracted from the initials of “Sen Tian”, and the triangle top resembles an abstracted dragon raising its head, which symbolizes the determination of Sam Group to be a leader in the industry.The English font is designed to balance the weight of the characters. The letter "A" is specially designed to indicate the upward momentum, reflecting the Group's unconventional, bold and innovative character of keeping up with the times and highlighting the individuality of the brand.

Achieving Partnerships with Multiple Values

From the very beginning, Sam Group aspires to be a socially responsible enterprise. Therefore, we not only focus on profit growth, but also fulfill our corporate responsibility by enhancing business value to achieve higher social value. Therefore, when selecting partners and laying out business segments, we pay more attention to whether they have positive social significance, such as energy security, industrial consolidation, poverty alleviation and agricultural assistance, etc. By entering into strategic partnerships with enterprises and organizations in different fields, we can jointly achieve business projects with multi-dimensional and multi-level social value.

Committed to Becoming a More Influential Group for Value Construction

In order to achieve extensive social value and fulfill our corporate responsibility, we will continue to enhance our ability to revitalize resources and influence, provide value-added services to various industry segments, and continuously discover and reorganize advantageous resources to achieve value construction and mutual benefit.

Empowering Development, Enhancing Value

Sam Group doesn't simply acquire commercial benefits, but rather enhances the expected value by empowering various business projects and partners, and working with our partners, including government and corporate parties, to create broad social value that goes beyond commercial value.

Brand Interpretation

Brand Proposition

Brand Vision

Brand Mission