The overall shape of the logo is like a shield, conveying the characteristics of a strong and stable enterprise. The three colors and the outer star band surrounding gives it a three-dimensional, modern, and international feel, with a stable and atmospheric visual experience, symbolising the upward momentum of China Jing An. As a former enterprise deployed by the Ministry of Public Security, China Jing An’s logo combines J and A from the Chinese pinyin of "Jing An" , and builds a professional safety space, reflecting China Jing An's commitment to integrating high-quality resources and building a safe space of social value.

In the very beginning, Sam Group aspires to be a socially responsible enterprise. Therefore, we not only focus on profit growth, but also fulfill our corporate responsibility by enhancing business value to achieve higher social value. Therefore, we pay more attention to whether they have positive social significance, such as energy security, industrial consolidation, poverty alleviation and agricultural assistance, etc. when selecting partners and laying out business segments. By establishing strategic partnerships with enterprises and organizations in different fields, we can jointly assign multi-dimensional and multi-level social values to our business projects.

In order to realize extensive social value and fulfill our corporate responsibility, we will continue to enhance our ability to revitalize resources and influence, provide value-added services, and continuously discover and reorganize advantageous resources to realize value construction and win-win outcomes.

Sam Group doesn't simply acquire commercial benefits, but rather enhances the prospective value by empowering various business projects and partners, and working with our partners, including government and corporate parties to create broad social value that goes beyond commercial value.